SEO Marketing
SEO is a long term marketing strategy. At Meda Fortress we focus on increasing leads and revenue by increasing keywords in Google's index and positioning them higher in search engines.
How Can Media Fortress Help Your Business With SEO?
With over 15 years of experience Media Fortress helps you identify your websites strengths and weaknesses. Before we both decide if we are the right fit to work with each other we need to have an initial meeting to discuss:
These are just some of the initial conversation points that we need to have with you before we can get a proper understanding of your websites marketing goals and your needs.
Who Do We Work With?
Typically we work with Small Business and Small to Medium Enterprises in Australia. We do work with new and existing businesses, however a typical company we work with, will have an existing revenue of at least $500K-$1Million per year and is looking to grow revenue by 10-20% year on year.
What About Guarantees?
We provide a unique one to one service offering for our clients. You can always reach your Account Manager during business hours for advice, updates and strategy discussions. We recommend SEO marketing strategies that have proven to work. While the majority of clients do hit their revenue goals and often far exceed them, we can't promise you a number 1 ranking in Google or any other search engine.
Do You Have References & Case Studies?
Yes. In fact, we encourage you to read our case studies and testimonials from other clients. We provide all of this information after our initial qualifying call.
What Does SEO Cost?
Implementing an effective plan for Search Engine Optimisation does not need to cost the earth: between 10-30% of your overall marketing budget will be more than enough to make a real difference to your online presence. An incredibly valuable return on investment could be achieved with an lower budget of $2000 per month.
During our initial conversation we will discover what a lead is worth to your business. The next stage is proposal and we will make a recommendation for monthly spend that at the very minimum pays for your campaign
Media Fortress can make key recommendations of how, when and where to activate your campaign. You’ll be surprised how affordable it can be to seriously increase your business success.
Measuring Success with SEO
The number one metric Small Businesses should be concerned with is an increase in revenue. Unlike old school physical marketing options like print and signage, web and digital marketing is quantifiable: imperative for any business that wants to succeed. Media Fortress use expert systems, provide data via Google Analytics and Google Search Console (formally Google Webmaster Tools) and stay at the forefront of new technology testing. Ask us about rank tracker for tracking keywords, find out how to start generating leads and track your campaign’s success.
What We Offer
- Keyword Strategy to maximise ROI
- Campaign Optimisation
- Budget Recommedations
- Conversion Optimisation Suggestions
- Dedicated Account Manager
- Monthly Reports
- Client Meetings
In short, SEO, or Search Engine Optimisation, is partly marketing and partly technical. It can be described as the art of ranking a website on the first page of Google search results, typically for commercial search terms that indicate user intent. A commercial search term is defined as a term that garners a significant volume of searches each month. For example, the term ‘SEO Melbourne’ generates approximately 2000 searches per month. Keyword volume data is provided by Google for its Google Ads product, and many third-party companies leverage this API to display search volume data to their clients.
What can SEO do for me? Most website owners, predominantly business owners, invest in SEO to generate leads or sales. Regardless of their specific goals, they want more visibility for the content on their website, and to some extent, on other websites
Who needs SEO? SEO is generally utilized by business owners who aim to increase impressions and clicks on their websites, and who have a long-term strategy for building their brand and, of course, generating leads and making sales. Some SEO clients want to boost traffic to their website for various other reasons or to meet long-term goals for their brand’s success. In some cases, business owners want their website to appear on the first page of search engine results to stay competitive. For example, a business that knows their potential clients are searching for specific terms might realize that if they don’t appear on the first page of search results, they may not even be considered by these potential customers.
The best way to monitor your SEO strategy is with Google Analytics and Google Search Console. Google Analytics falls under technical SEO and can be configured to record each conversion. A conversion is an action that you want a user to take, including making a purchase, sending an enquiry (via a web form), or even calling your business. Each conversion can be assigned a value. A simple method to calculate your lead value is to use the 25% model. For example, if your product costs $2000, then your lead value would be $250.00. At least once a month, you can check your progress by quickly reviewing the total leads or sales and the lead value. Often, you will have a separate CRM system where you can tally everything. The purpose of these tools is to provide an overview. At Media Fortress we encourage business owners to focus on revenue improvements and not keyword improvements as an SEO strategy. Clients can opt for a monthly keyword report to be automatically delivered to them via email.
This is a difficult question to answer because each website is unique, and the tasks assigned or suggested to the SEO specialist can vary. However, as a general rule, you will usually see improvements within three months. These improvements largely depend on your website’s current status and its degree of authority with Google or other search engines.
For example, consider an established website that’s been online for 10 years. It has a good customer base that is aware of its brand and draws decent traffic through its branded terms. Although the site is relatively small, it has room for growth in its market. Suppose the site only has a home page, an about page, a services page, and a contact page. The initial thought should be to define the services (or products) on individual pages. This expands the website’s footprint and improves user experience, as users are more likely to find the information they are seeking.
Another example: A website that has been online for 10 years sells specific products and wants to reach a new audience. The strategy might involve introducing a blog that answers common or difficult questions the site owner might receive or discusses topically relevant issues. For instance, a website selling building tools may publish an article on DIY bathroom renovations for under $500. They can not only answer the question but also have an opportunity to familiarize the user with their brand and utilize other digital marketing techniques, such as inviting them to join a mailing list or remarketing to them via display ads (think ads you see on other websites or social media networks like Facebook).
There are many examples of SEO success. A simple metric to track progress is to sign up for Google Search Console (your SEO agent will likely need this too) and review your current top-performing keywords. Initially, you will want to see impressions increasing as the keywords move to the first page of the desired search engine.
Absolutely. Anyone can learn SEO, but like anything, learning takes time and experience. Honestly, whenever possible, a business owner should be focusing on running the business rather than getting caught up in its intricacies. Perhaps one of our SEO consultation packages would be beneficial for you.
If budget permits, having an in-house SEO specialist can be a fantastic asset. However, this is often unachievable. Ask yourself: do you have the skills to train this person, or what will it cost to get them trained? Does this person have access to the necessary tools to effectively improve search engine results?
here are numerous excellent SEO tools available for free or via subscription. Some free tools include:
- Google Search Console (100% free)
- Screaming Frog (Free for up to 500 pages)
- Ahrefs (Offers a free 7-day trial)
- SEMRush (Offers a free trial)
- Open Link Profiler (Free, but may be slower than other tools)
- Search Engine Modifiers (100% free)
Generally, website maintenance and site security are not included in SEO. These are technical functions that do not directly contribute to driving traffic to your website. However, we do offer affordable website maintenance packages for those who prefer a hands-off approach or lack the time to learn how to maintain a website.
While a good SEO account manager should know basic HTML, CSS, and PHP, there are many other web (coding) languages that are best left to developers. An SEO account manager will focus on things like keyword research, building relevant content, understanding site structure, and using keyword research tools for site comparisons. On the other hand, a website developer is more interested in how things work and ensuring they function well for the user of the website. An easy way to think of it is that SEO is marketing with coding competencies, while a web developer is proficient in coding but usually has no formal skills in marketing.
