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Popular Domains


Open to Australian non-commercial organisations. Manually verified


Most popular in Australia. requires ABN,ACN, Business Reg or Trademark

.com, .net, org


The original domain names. Still very popular. Imperative to websites with global customers



.au is now open for Australian business and personal use

Essential Tips for Selecting the Ideal Domain Name

Choosing the right domain name is a pivotal decision for any online venture, be it a business, blog, or e-commerce platform. Your domain name is not just your online address; it’s a vital part of your brand identity and plays a significant role in your web presence. Here are streamlined tips to help you pick a domain name that enhances your online success.

1. Align with Your Brand

  • Consistency Counts: Your domain should be a reflection of your business name or core brand. This helps in building brand recognition and makes it easier for customers to remember and find you.
  • Unique Over Generic: Opt for a unique, brandable name rather than a generic one. This makes your domain more memorable and distinctive.

2. Simplicity is Key

  • Short and Memorable: Choose a domain name that is concise and easy to remember. The fewer the characters, the better.
  • Pronunciation Matters: Pick a name that is easy to pronounce and spell to facilitate word-of-mouth marketing.

3. Target Audience and Niche

  • Niche-Specific Names: If your business is niche-specific, include relevant keywords in your domain name. This can make it more appealing and relevant to your target audience.
  • Location-Based Domains: For businesses targeting a local market, incorporating your location in the domain (like can be beneficial for local SEO and market relevance.

4. Avoid Complexities

  • Skip Hyphens and Numbers: Domains with hyphens and numbers are often misunderstood and prone to typos. Stick to alphabetic characters for clarity.
  • Double-Check Meanings: Ensure that your domain name doesn’t accidentally form unintended words or meanings when the words are combined.

5. Choose the Right Extension

  • Aussies Prefer The extension is the most trusted domain in Australia. If unavailable, consider other popular extensions like  or just .au. The .au is a country-specific extension to Australian businesses
  • Creative Alternatives: For a more creative approach, explore newer extensions that might align with your business type or industry.

6. Think Long-Term

  • Scalable and Flexible: Select a domain name that won’t limit your business as it grows and evolves.
  • Trademark Research: Ensure your domain name doesn’t infringe on existing trademarks to avoid legal complications.

7. Research Thoroughly

  • Availability Check: Use domain registrars to check if your desired name is available. It is common for businesses to register multiple variations of their domain such as the .au, and even the .com
  • Industry Comparison: Look at other domains in your field for inspiration and to ensure your domain stands out.

Your domain name is a critical element of your online identity and marketing strategy. It’s worth investing the effort to choose a name that not only aligns with your brand but also appeals to your audience and supports your business goals in the long run.

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