Tuesday, October 1, 2019
It’s a question asked by almost all business owners at some point. Regardless of your business’s size, the answer is a resounding “YES” if you are serious about maximising the organic reach of your website online and its visibility to your target audience then you need an SEO Expert
SEO, or search engine optimisation, refers to action taken online to best optimise your website’s organic visibility in searches. It essentially “tells” search engines which websites most deserve the attention of the online audience.
SEO is comprised of:
- Optimisation of keywords and key-phrases
- Content marketing
- Link building (Outreach marketing)
- Navigation ease
- Clean coding for HTML
...and so much more
A study published demonstrated that 53% of clicks generated from online searches represent users selecting the top result on the search engine results page (SERP) list.
Why you need an SEO professional
SEO is not a simple endeavour – it is a complex and dynamic puzzle requiring expertise and experience. It should also be viewed as an ongoing process – SEO is not a “set-and-forget” process. It takes time to achieve tangible results and, with so much competition in a crowded online marketplace, it requires a commitment in the longer term. You should view SEO as part of your marketing strategy that is works like a “marathon” as opposed to a “sprint”.
Additionally, online rankings rely on the way Google and other search engines index content. This is driven in part by algorithms which are altered, tweaked, and updated on a constant basis. These changes make it even more challenging to rank well and to maintain these ranks – and without the expertise of an experienced SEO provider who remains on top of these changes and mitigates their effects, a business can be harmed significantly.
SEO is not something you, as a business owner and operator, can optimally do on your own. Even digital marketers are not generally SEO experts. Poor SEO can actually be harmful to your online presence and your business – so you need to get it right.
Benefits of hiring an SEO expert
Hiring an expert SEO company like Media Fortress delivers the following benefits:
Save time – outsource your SEO to the professionals and free up time to do what you were meant to – run your business. SEO requires daily processing and this takes a lot of time. When you leave it to the right experts, your SEO will be run efficiently and you’ll have the time to focus your attention where it’s best placed.
Remain abreast of changes – SEO experts are on top of Google and search engine updates and have the tools and knowledge to mitigate the risks to your rankings these carry.
Technical expertise – SEO is a very technical entity – comprising everything from link building to meta-data placement, redirects, coding, and potential penalties from search engines if you get it wrong. Very few business owners have the ability to implement all of these on their own.
Strategic approach – the right company will have the background to effectively audit your site, make suggestions to optimise it, and capture the influence of social media to support their SEO efforts for your website.
Know too, that there is every chance your direct competitors online have hired SEO professionals – do you really want them to get a head-start on you?
Contact us at Media Fortress today by calling 1300 308 488 to learn more and to benefit from our expertise in SEO and to boost your online visibility to your target audience.