Why content counts for SEO

Thursday, August 29, 2019

SEO, or search engine optimisation, is a highly valuable part of successfully marketing your business online.

With effective, expert and professional SEO, your site will rank better on search engines. But as well as SEO, you need to understand the importance of organic reach - and without great content, this is unachievable. In fact, in 1996 Bill Gates said "Content is king" while describing the internet. 

Successful SEO and favourable organic reach rely heavily on having a content-rich website. Likened to a complex puzzle with many interlocking pieces, a successful SEO strategy includes quality, unique, brand-specific content among other element that Media Fortress can help you with.

Even the most visually appealing, dynamic, and impactful website will not rank on Google and other search engines if it does not also include high-quality, relevant, other elements SEO-optimised content writing.

Optimised Content Writing

What is it?

First and foremost, if there is no textual content on your website, there is nothing for search engines to rank.

Content writing that is SEO-optimised is simply custom-created textual website content that actively helps your website rank in search engines.

It not only needs to appeal to your target audience of potential customers from a marketing perspective, engaging and informing them about your brand, business, products and services, but it also needs to work with Google's (and other search engines') ranking algorithms.

These algorithms are very complex and are triggered by specific focus keywords, among other things - and this where our team at Media Fortress can help you because SEO is our specialty.

When you create content for your website, you need to equally consider both your human audience as well as automated search engines.

Why Quality Content is Crucial

  • Google requires textual content to rank a website

  • SEO requires a strategic approach with respect to search terms and keywords, which must appear on web pages

  • Quality targeted content is the only way to achieve quality backlinks

  • Quality content writing provides social validation which improves ranking

Content Requirements for SEO

Content needs to be well-researched, written to high quality, and highly relevant to your brand and business.

It must also represent high value to your target audience so that there is a tangible benefit to them (and your business) for them to consume it.

Your content also needs to comply with specific search and ranking algorithm requirements that Google sets down. We can help you with this.

It's also a good idea to have a blog with links. The blog provides dynamic content for Google to pay attention to on an ongoing basis. Ideally, it would be updated with a new post once a week, but even a monthly offering will benefit your website and SEO ranking.

Your blog is the ideal platform to create engaging content that can be shared on your social media channels, newsletter, and email marketing efforts. An interesting and informative article will be shared and this will generate more leads for your business.

With the inclusion of focus keywords, it is a great SEO tool for your business.

Each page on your website should also have engaging content that is relevant to the keyword search for that page. A page's content must be unique and should target focus keywords and keyword phrases as recommended by your professional SEO provider

The text length needs to be at least 350-1000 words per web page, and this is an ideal length for each blog entry as well. Your SEO provider should also provide you with specific guidelines for keyword density and placement.

Your next step…

Media Fortress is a data-driven SEO company located in Melbourne, Australia, and we understand the importance of content when it comes to your website, as a tool for SEO as well as to engage and captivate your online visitors and potential customers through organic reach.

We have operated for over a decade, and as such, we have the experience, techniques, and expertise, as well as a proven track record for results, that will enable your business to evolve exponentially.

We offer a free website audit (as per our website) to identify opportunities for you to gain leads, and we offer guidance on how to improve your content to get your website ranking higher, generating leads, attracting consumers, and converting customers. We know that content counts - and the content we provide is second to none.

Contact us on 1300 308 488 to learn more about the myriad of ways we will help you grow your business.

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