Friday, September 13, 2019
July brought us into a new financial year, and now that it’s September , it’s time to seriously consider fresh new strategies for your online business.
A new campaign approach or updated strategy for your small or medium-sized business could be just what you need to boost your online presence and elicit great results for the coming year.
The whole point of running a marketing campaign is to reach your target audience, captivate their attention, garner engagement, and ultimately convert customers. There are numerous ways to achieve this, from promotions to social media advertising campaigns.
You may decide to create a new landing page on your website, or even opt for an entire refresh or redesign of your site – and Media Fortress is here to help you with that.
Here are some campaign strategy ideas for the 2019-2020 financial year:
Promotion – Offer a promotion, either directly on your website or via your chosen social media platforms. You may run a contest (make sure to comply with social media rules and regulations for this), promote an event, run an online tutorial, offer a giveaway, provide a mystery offer ... you are limited only by your imagination. Media Fortress can help you with social media advertising for your promotion too.
Website refresh – there’s nothing quite like a refresh or redesign of your website to give your business a boost. Not only does it feel great from your perspective; it also re-engages your existing audience and is great to encourage new shares by your clients online.
Your website is your business’s online face – it is presenting the impression of your business and brand that you want the world to see. Additionally, a new and improved website can address issues such as stale branding, slow site load times, limited mobile responsiveness, high bounce rates, complicated navigation, and no-longer-relevant content. It can also help you keep ahead of your online competitors – who at some point will likely refresh their own websites.
SEO strategy – Do you have an SEO strategy? Is your SEO strategy working for you? This is our speciality. Even if you have a strategy in place, it’s never too late to rethink your approach. Are your focus keywords still relevant? Are they getting the results you seek? Even tweaking just a couple of your focus keywords and phrases can make a big difference to your results.
Alternatively, if your keywords are working well, why not add more to your SEO campaign? The greater the number of relevant keywords that you use, the more visible you’ll be on search engine results pages. There is a lot more to SEO, so please have a chat with us about how we can help you.
Landing page – Google (and the search engines) love a dynamic website. This is easily achievable by adding a new, relevant landing page from time to time. In particular, you need a new landing page when you add keywords that don't already have a relevant page to link to. Remember to include at least 350+ words of SEO-optimised textual content and to incorporate your focus keywords into this (but beware of keyword-stuffing).
Onsite blog – Do you already have an onsite blog? Do you update it with unique, high-quality content regularly? Your blog is the perfect way to not only indicate to Google that your website is active; it is also a highly shareable way to cement your authority in your industry and niche and to engage your audience. Ideally, keep blogs to between 400-700 words a piece for maximum readability.
Maintain your brand identity and write directly for your target audience. Provide quality content that is informative, interesting, funny, and relevant to your business. It also needs to be valuable to your audience in some way. Include links to it on social media and in email newsletters.
Partner with Media Fortress
Media Fortress is the perfect partner for you to collaborate with to build a fresh new approach to your digital marketing strategy. Whether you are starting from scratch, coming to us from another provider, or you are an existing Media Fortress client looking for a new angle for the new financial year, we have the tools and expertise to deliver a complete online marketing strategy.
With Media Fortress, you know we have the proven strategies to drive new business your way, without gimmicks. Unlike a lot of others in this business, we are also accredited Google Partners.
Contact us today by calling 1300 308 488 to explore how we can help your business evolve over the coming months.